Loves to solve gnarly design problems—the kind that require deep thinking and a steady hand. For me, every pixel is an opportunity to do better.
There is a profound beauty in a tool that just works. I still remember the “Uber moment” in Singapore—that specific point in time when I realized a simple, great-looking interface could solve an everyday problem, like booking a taxi. It sparked a fascination with how beautiful designs and deep utility can coexist. I’ve spent my career since then trying to recreate that same sense of “it just works” for the financial sector.
I became an advocate for purposeful design. My goal is to strip away the friction of complex financials and replace it with experiences that are as aesthetically pleasing as they are functionally transformative.
Design Philosophy
Product Design Toolkit
I’ve always seen myself as a generalist, might I say a jack of all trades but master of none, perhaps sometimes better than one.
My knowledge spans the full width of the UX and UI verticals - UX research, shaping product strategies, crafting functional and aesthetic UI, building engaging prototypes, design operations, and creating and managing design systems, and some.
Skills
Product Design — Bread and butter.
AI x Design — Agents for codes, design, research and more.
Visual Design — I can whip up very polished interfaces.
Prototype — I build crisp, flawless, interactive prototypes.
User Research — Planned and executed many research studies.
Design Systems — Build and manage scalable design systems.
Leadership — I can mentor designers and manage teams.
Product Strategy — Connecting designs to biz goals and roadmaps.
Tools
ChatGPT & Others — Thinking partners, design codes, art, videos.
Confluence, Jira, YuQue — Documentation, requirements, and biz stuff.
Presso Tools — Presentations, concepts, and sharing ideas to influence.
Codex, VS Code, GitHub — Design handoffs with deployable code.
Figma — Still the go-to design tool.
Beyond design
When I’m not working, I’m usually looking for something good to eat, making music, keeping up with tech, or getting lost in a game. I’m not much of an athlete, but I still love the feeling of skateboarding and cycling whenever I can.
Thanks for stopping by — Ben