The Manulife App: setting the foundation right
I handled the complete design and launch of Manulife's first mobile app in Singapore. For this drop, we really wanted to focus on getting the core foundation right - ensuring that adding new features, expanding capabilities, or customizing the look and feel would be simple and straightforward.
Role
UX and UI
Team
Just me
Work
UX, UI, Art & concept
Outcomes
A new insurance app. The result was a new app with improved information architecture, UI, and UX. Customers can now view their policies in a single portfolio and manage their accounts with direct access to all 16 self-service options.
Established a strong design x technology foundation. We created a robust design and technology foundation that allows for easier customization. This empowers future designers to innovate with fewer technical limitations.
Foundation for future design innovations. The new information architecture and visual design have been established as the foundation for future projects on our product roadmap.
Problems
Our customer research showed that people wanted more control and clearer information regarding their insurance policies. The existing website was too slow and limited for urgent tasks—like changing investments during market ups and downs or reviewing long-term financial plans. At the same time, the business needed a dedicated mobile app to offer personalized products and solutions directly to customers.
Design Strategy
Outcomes
A new financial app beyond insurance
Manulife customers can now manage their insurance and investment-linked policies with direct access to over 16 self-service options. With upcoming SGFinDex integration, the app is set to become a comprehensive, single platform for all their financial information.
A foundation that's right
We built a robust design and engineering foundation, latest technology frameworks and with customizable layouts, features and visuals controlled via an admin portal. This enables the business to make seamless, personalized updates and empowers future designers to innovate with fewer technical limitations.
Ready for what's next
With a solid foundation and ecosystem now established, the app is optimized from both a design and development standpoint to scale with new features, advanced functionalities, and UI updates.