BENJ
KAI

About

Work

CV

Index

Journals

BENJ
KAI

Menu

The Manulife App: setting the foundation right

Our customers consistently highlighted the value of having a dedicated app to access their policies, preferring it over a web-only experience. Responding to this feedback, with limited resources and complex constraints, the goal of this project was to create a new hybrid app that would provide a seamless way to access all 16 of our self-serve policy services.

Role

UX and UI

Team

Me

Work

UX, UI, Art & concept

Outcomes

  1. A new insurance app. The result was a new app with improved information architecture, UI, and UX. Customers can now view their policies in a single portfolio and manage their accounts with direct access to all 16 self-service options.

  1. Established a strong design x technology foundation. We created a robust design and technology foundation that allows for easier customization. This empowers future designers to innovate with fewer technical limitations.

  1. Foundation for future design innovations. The new information architecture and visual design have been established as the foundation for future projects on our product roadmap.

Problems

It was clear to us from our research that there was a critical need for enhanced transparency and autonomy within user portfolios. The existing web-based infrastructure lacked the sophisticated capabilities and agility required for time-sensitive actions—such as reallocating funds during market volatility or performing comprehensive policy reviews for long-term financial planning.

Design Strategy

From an experience pov, I envision an app that is not only intuitive but also emotionally supportive. For example, if a customer is filing a claim after an unfortunate event, the app's journey would be carefully tailored to their emotional and practical needs. It would use intentional design and visual elements placed contextually to evoke a sense of hope and reassure them that they are not alone.

From an experience pov, I envision an app that is not only intuitive but also emotionally supportive. For example, if a customer is filing a claim after an unfortunate event, the app's journey would be carefully tailored to their emotional and practical needs. It would use intentional design and visual elements placed contextually to evoke a sense of hope and reassure them that they are not alone.

Despite the technical constraints of unifying our codebase from the existing customer platform, I saw an opportunity to push past the status quo. My objective was to modernize the UI, improve the UX, and set a new, scalable design standard for the entire organization.

Despite the technical constraints of unifying our codebase from the existing customer platform, I saw an opportunity to push past the status quo. My objective was to modernize the UI, improve the UX, and set a new, scalable design standard for the entire organization.

Outcomes

A new insurance app

The result was a new app with improved information architecture, UI, and UX. Customers can now view their policies in a single portfolio and manage their accounts with direct access to all 16 self-service options.

Established design foundation

We created a robust design and technology foundation that allows for easier customization. This empowers future designers to innovate with fewer technical limitations.

Foundation for what's coming

The new information architecture and visual design have been established as the foundation for future projects on our product roadmap.

See my projects or
get to know me

Works

About Ben

See my projects or
get to know me

Works

About Ben

Designed by me. Built with Framer and GPT-5.

© 2025 - Benjamin Ong

Designed by me. Built with Framer and GPT-5.

© 2025 - Benjamin Ong